Conversation engine

Instagram DM automation, built for businesses

Answer every DM and comment on your ads and posts. The AI speaks only from the business profile you approved, stays inside Meta's messaging rules, and hands the hard ones to a person.

How it works

Your rules run first, AI covers the rest

Comment to DM, compliantly

A comment on your ad or post can trigger a public reply, a private DM, or both. Scope a rule to one post, to ads only, or to organic only. Keyword matching is whole-word, so a rule on "AI" never fires on "Airtel".

AI grounded in your profile

When no rule fits, AI answers from your business description, FAQs and tone rules. The reply is then checked: approved links and published prices only. One that fails never sends.

Windows enforced in code

Thread replies stay inside the 24-hour window. Comment-triggered DMs stay inside the 7-day one. Per-person caps and instant opt-out on "stop" are always on. None of it is a setting someone can forget to tick.

Lead capture as you chat

Name, requirement, budget and timeline get pulled out of the conversation into a lead record. The bot stops asking for anything it already has.

Human handoff inbox

Complaints, stuck threads and newly qualified leads land in a staffed inbox. Take any thread over in one click and hand it back when you are done.

Test before you trust

Test any rule against a made-up comment or DM with every outbound path stubbed out. You read what the bot would have said before a customer does.

Comparing tools? Read how adsboys differs from ManyChat or see how conversations become qualified leads.

FAQ

Instagram DM automation, answered

What is Instagram DM automation?

It replies to direct messages and comment-triggered conversations on your professional account, through Meta's official messaging APIs. Businesses use it so common questions get answered in seconds, no comment goes ignored, and leads get qualified without someone watching the inbox at 11pm.

Is DM automation allowed by Instagram?

Yes, provided it runs on Meta's official APIs and respects the messaging windows. Automated replies must land within 24 hours of the person's message, and a comment allows exactly one private message within 7 days. adsboys enforces both in code, along with per-person daily caps and opt-out handling.

How is adsboys different from flow-builder tools?

Flow builders make you script every branch in advance. adsboys uses your approved rules first, then lets AI answer whatever the rules did not anticipate, drawing only on your business profile. Before any generated reply sends, it is checked: approved links and published prices only. Anything else is dropped.

What happens to complaints or complex questions?

The engine watches for complaints, conversations where the AI could not answer, and leads that just qualified. Those get flagged to an inbox your team works from. One click takes the thread over and the bot stays silent on it until you hand it back.

Does it work for Facebook Pages too?

Yes. The same engine covers Facebook Page comments and Messenger, using the same rules, guardrails and inbox.